Here is where you get all the action guides and expert interview transcripts I promised.
If you wish, you can learn more about each panelist and read their bios that I described in my email by clicking on their name.
To download each transcript and action guide, just right-click the link to dowload, then choose Save Target As…
or Save Link As… then choose a folder and Save.
“The League” Panel 1:
“Getting Customers To Choose YOU Over Everyone Else: Leveraging Credibility, Believability, and Trust in Everything You Do”
Featuring:
- Michael Bosworth, author of "Customer-Centric
Selling," "Solution Selling," and "Creating Buyers
In Difficult Selling Markets," works with all of the
different issues and influences of selling, including
"buyer oriented" sales methods.
- Stephen MR Covey, having researched the most
important business facet... trust... wrote the most
influential and most referred to business book in the
last number of years, "The Speed of Trust."
According to Stephen, the ability to establish, grow,
extend, and restore trust is the critical competency of
the new global economy.
- Bert Decker, an icon who has coached some of the
biggest names in business, and helped them become
more effective at getting their message across to
their audience. Also the author of the landmark
book, "You've Got To Be Believed To Be Heard", he
works with and coaches the most impactful
communicators in the world.
- Russell Granger, a life-long researcher of
breakthroughs in the psychology of selling and
success, author of his newest book "7 Triggers to
YES: The New Science Behind Influencing People's
Decisions," Russell helps others understand the
new science of success, and the power persuasion
has in the whole process.
- Kevin Hogan, author of 19 books on persuasion
and "unconscious influence," including the runaway
hit "Psychology of Persuasion." Listen as Kevin
reveals "secret" persuasion techniques he shared
with... and was paid a fortune by... Starbucks,
Mutual of Omaha and the US Postal Service!
- Joseph Jaffe, CEO of his company Crayon and
author of "Join the Conversation," brings social
media strategies to "The League"... to increase
your success and profitability.
- Jack Trout, author and co-author (with Al Ries)
of the business classics "Marketing Warfare,"
"Positioning: The Battle For Your Mind,"
"Differentiate Or Die," "The 22 Immutable Laws of
Marketing" and many others.
Download the Panel 1 PDF Transcript Here
Download the Panel 1 Action Guide Here
“The League” Panel 2:
“Using Brain Based Marketing to Engineer Irrefusable Offers: Getting People Who Don’t Buy to Buy Enthusiastically”
Featuring:
- Dan Ariely... author of "Predictably Irrational: The
Hidden Forces That Shape Our Decisions"... Dan
unmasks the subtle but powerful tricks that our
minds play on us, especially when we think we're
making decisions based on "rational" choices.
- Ori Brafman...author of "Sway: The Irresistible
Pull of Irrational Behavior" and a lifelong
entrepreneur, Ori's quest is to uncover the reasons
why perfectly rational people make irrational
decisions.
- Robert Cialdini.. author of "Yes!: 50
Scientifically Proven Ways to Be Persuasive,"
"Influence: Science and Practice" and "Influence:
The Psychology of Persuasion"...Dr.Cialdini has
spent his entire career researching the science of
influence, earning him an international reputation
as an expert in the field of persuasion.
- Pam Danziger...an internationally recognized
expert in understanding the mind of the consumer,
and author of books on consumer psychology and
behavior... including "Why People Buy Things They
Don't Need." Pam's focus is on consumer
psychology..."why people buy."
- Dan Hill...author of "Emotionomics: Leveraging
Emotions for Business Success"... is a recognized
authority on the role of emotions in consumer and
employee behavior.
- Christophe Morin...an expert in understanding
and predicting consumer behavior, is co-author of
Neuromarketing: Understanding the Buy Buttons in
Your Customer's Brain. He specializes in
leveraging the visual and emotional triggers that
stimulate the "old brain" and affect buying behavior.
Download the Panel 2 PDF Transcript Here
Download the Panel 2 Action Guide Here
“The League” Panel 3:
“Pre-emptive Marketing: Innovative Tactics That
Outperform What Everyone Else Is Doing”
Featuring:
- Paul Cherry... author of "Questions That Sell"
and founder of Performance Based Results, Paul is
one of the foremost experts on sales questioning
methods and techniques, having helped over 1,200
organizations in every major industry.
- Vicki Kunkel... Author of "Instant Appeal: The 8
Primal Factors That Create Blockbuster Success,"
Vicki helps business owners unlock the secrets of
getting legions of loyal customers, and create
trust through interactive educational content that
has real meaning and value to your customers.
- Jay Conrad Levinson... one of the foremost
business marketing experts in the world, Jay is
the author of the #1 best-selling marketing series
in history, "Guerrilla Marketing." His guerrilla
concepts have influenced marketing so much, his
books appear in 43 languages and are required
reading in many MBA programs worldwide.
- Al Ries is a legendary marketing strategist and
the bestselling author (and co-author) of 11 books
on marketing including "Positioning: The Battle
for Your Mind," "Marketing Warfare," "Focus," "The
22 Immutable Laws of Branding," and "The Fall Of
Advertising & The Rise of PR."
- Gary Vaynerchuk... author of "Crush It: Why Now
Is The Time To Cash In On Your Passion," has
captured attention with his pioneering, multi-faceted
approach to personal branding and business.
- Sergio Zyman... author of best selling book, "The
End Of Marketing As We Know It," passionately
advocates a vision of scientific, process-based
marketing as the driver of sales and profits and the
centerpiece of business. The only definition of
marketing success he upholds is "selling more stuff
to more people more often for more money more
efficiently."
Download the Panel 3 PDF Transcript Here
Download the Panel 3 Action Guide Here
“The League” Panel 4:
“The Business Building Triple Play: The Three Key Levels that’ll Multiply Any Small Business from
the Inside Out”
Featuring:
- Lou Adler… author of “Hire With Your Head: Using Performance-Based Hiring to Build Great Teams” and developer of his proven system for hiring superior people. On this Panel discussion, Lou reveals how your talents can help you manage your business for success in the short-term… and build a team for the long-term.
- Bo Burlingham… author of “Small Giants: Companies That Choose To Be Great Instead of Big” and “The Knack: How Street Smart Entrepreneurs Learn How to Handle Whatever Comes Up”… shares the critical leadership factors that will transform your small business into well-oiled, thriving company.
- Dr. Eric Flamholtz…author of “Growing Pains: Transitioning from an Entrepreneurship to a Professionally Managed Firm”… During this Panel discussion, he reveals the Number 1 Strategy for ANY entrepreneur. Along with the “not so obvious factors” that can make a huge difference in the success of an entrepreneurial company.
- Michael Gerber has spent his life understanding and improving the world of the entrepreneur. This passion led to the founding of the famous “E-Myth” learning series and his best-seller “The E-Myth: Why Most Small Businesses Don’t Work and What to Do About It.” On our Panel 4 discussion, Michael shares how to create a stunning impact on your customers, your people and the world.
- Kerry Patterson… co-author of “Influencer: The Power to Change Anything,” “Crucial Conversations: Tools for Talking When Stakes are High” and “Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior.” On our Panel 4 discussion, Kerry reveals three essential “behaviors” that help entrepreneurs grow multi-million dollar companies, and how to succeed during an economic recession or a downturn in the economy.
- Brad Smart… author of “Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People,” discusses the three most common hiring mistakes. And more importantly, how to AVOID costly “mis-hires” so you can STOP working 50, 60, even 80 hours a week… and STOP “carrying” underperforming staff.
- Marilyn Tam… former President of Reebok Apparel & Retail Group, and former Vice President of Nike, Marilyn shares her three top “best practices” for improving ANY business… and how all entrepreneurs can achieve a fulfilling life, where you’re happy and at peace.
Download the Panel 4 PDF Transcript Here
Download the Panel 4 Action Guide Here
“The League” Panel 5:
“The Performance Enhancement Quotient: Making Everything You Do Bigger and Better
Starting Now”
Featuring:
- Dave Crenshaw… author of “The Myth of Multitasking: How Doing It All Gets Nothing Done”… reveals why everyone needs accountability (and how YOU can get it)…
- Dr. Neil Fiore… author of “Awaken Your Strongest Self: Break Free of Stress, Inner Conflict, and Self-Sabotage” and “The Now Habit: Overcoming Procrastination While Enjoying Guilt-Free Play”…shares the Three Ingredients necessary for optimal performance…
- Julie Morgenstern… author of “Organizing from the Inside Out” and “Time Management from the Inside Out”… exposes the BIGGEST obstacle to boosting your productivity…
- Jim Murphy… author of “Business Is Combat : A Fighter Pilot’s Guide to Winning in Modern Business Warfare” and “Flawless Execution : Use the Techniques and Systems of America’s Fighter Pilots to Perform at Your Peak and Win the Battles of the Business World”…discusses the “silent killer” of GREAT execution…
- Nancy Ratey… ADHD coach and author of “The Disorganized Mind: Coaching Your ADHD Brain to Take Control of Your Time, Tasks, and Talents”… tells why knowing how your ADD works can unleash MONUMENTAL success…
- Dr. Jan Yager…author of “Work Less, Do More” and “Creative Time Management”…reveals the key habits entrepreneurs should avoid (at all costs)…
Download the Panel 5 PDF Transcript Here
Download the Panel 5 Action Guide Here
“The League” Panel 6:
“Maximum Results From Minimum Efforts: Operating At Peak Performance To Get The
Best Results From Everything You Do”
Featuring:
- Kathy Kolbe discussing how to do well and enjoy every minute of it (even in challenging situations)…
- Michael Masterson revealing how to get in “the zone” and make lots of cash…
- Tom McCarthy on how to consistently perform at your best by controlling these CRITICAL factors…
- Dan Millman exposing why looking to the future won’t make you money TODAY…
- Marshall Thurber on how to get PERFECT clarity on what you want and where you want to go…
- Josh Waitzkin revealing The BIGGEST mistake entrepreneurs make when looking for success…
Download the Panel 6 PDF Transcript Here
Download the Panel 6 Action Guide Here
“The League” Panel 7:
“The Greatest Overlooked Lever in any Small Business: Leading and Leveraging Your Team to
Stunning and Sustaining Growth”
Featuring:
- Sam Deep… discussing 5 critical areas entrepreneurs must focus on to be better leaders…
- Marshall Goldsmith…sharing how to improve and involve all of the people around you…
- Joseph Grenny… revealing 2 critical “influence strategies” for entrepreneurial success…
- Dr. Jeffrey Pfeffer…on why communication skills “disappear” when some people become leaders…
- Fran Tarkenton… explaining what great leadership looks like when it’s implemented properly…
- Brian Tracy… describing how to measure your leadership qualities objectively…
Download the Panel 7 PDF Transcript Here
Download the Panel 7 Action Guide Here
“The League” Panel 8:
“Fast-Tracking Your Business: Accelerators That Drive Rapid and Soaring Success”
Featuring:
- Dr. Paul Schoemaker… discussing why you can’t just deal with the symptoms of a problem…
- Herb Cohen… revealing how YOU can become a masterful negotiator…
- Greg Hicks… shares 9 behaviors leaders MUST adopt to reduce stress…
- Barry Schwartz… discussing why offering as much variety as you possibly can will LOWER sales drastically…
- Tony Jeary… on dealing with distractions so you can be more focused with your efforts and get better results…
- Paul Zane Pilzer… sharing why every entrepreneur needs to see themselves as one link in a chain…
Download the Panel 8 PDF Transcript Here
Download the Panel 8 Action Guide Here
“The League” Panel 9:
“Master Your Universe: How to Manage, Maximize and Master the Opportunity That Constant Change Presents”
Featuring:
- Dr. Spencer Johnson… discussing one of the biggest mistakes you can make in these “troubling times”…
- John Kotter… sharing how you can do very well right now by doing things differently than everybody else…
Download the Panel 9 PDF Transcript Here
Download the Panel 9 Action Guide Here
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